Services · Real estate consultancy
Developer Sales & Marketing in Koh Samui
Sales and marketing for new villa and condominium projects on Koh Samui: launch strategy, pricing and inventory, materials, lead generation and a network of agencies reaching international buyers.
Selling a new development is a different discipline from selling a resale villa. Buyers are committing to something that may not exist yet, often from overseas, and they are comparing your project with every other launch and resale on the island. They need to trust the developer, understand the product and see a clear reason to buy now.
We represent developers selling villas and condominiums on Koh Samui. We bring market knowledge from day-to-day sales, a website that already attracts property buyers, and working relationships with agencies that reach buyers in Thailand and abroad. You can see how we present projects on our developments page.
What we do for developers
Developer representation
We act as your sales and marketing partner, as exclusive agent or one of several agencies depending on what suits the project. Our role, fees and responsibilities are agreed in writing, along with the reporting you will receive.
Off-plan property sales
Off-plan buyers need confidence: in the developer, the land, the permits, the contract and the payment schedule. We make sure the information they need is accurate and ready, answer their questions honestly and guide them through reservation, contract and staged payments, working with their independent lawyers. Our guide to buying off-plan in Koh Samui shows the questions careful buyers ask.
Project launch strategy
The launch sets the tone for the whole project. We plan the timing, the units released first, launch pricing and any early-buyer terms, the order of marketing activity and how enquiries will be handled, so that momentum builds rather than fades.
Development marketing
We plan and run marketing across our website, property portals, email and social media, and through partner agencies, focusing on the buyers most likely to want the product. Where it helps, we coordinate photography, video, 3D visuals and site visits.
Property branding
A project’s name, identity and story should reflect its positioning. We advise on branding from a sales point of view and work with your designers to make sure it speaks to the intended buyers.
Pricing strategy
We recommend a price list based on the market and on the project itself: premiums for views, floors, plot sizes and unit types, how prices step up as construction progresses, and when to hold or release stock. See also our development consultancy.
Unit inventory
We keep an accurate, up-to-date record of each unit’s status, so buyers and agents are never offered something that is already reserved, and you can see at a glance what is selling and what is not.
Marketing materials
Brochures, price lists, floor plans, specifications, payment schedules, location information and listing pages, all checked for accuracy. We don’t publish rental guarantees or projected returns unless they are backed by the contract, and we make clear which images are renders.
Digital lead generation
Most buyers start online. We generate enquiries through search-optimised listing pages on Samui Real Estate, property portals and targeted campaigns, then respond quickly, qualify each enquiry and follow up in an organised way.
International buyers
Buyers on Samui come from Europe, Asia, Australia, the Middle East and elsewhere. We understand the questions they ask about ownership, foreign quotas, sending money to Thailand and buying from abroad, and we can guide them through remote viewings and reservations.
Agency networks and co-broking
No single agency reaches every buyer. We share the project with other reputable agencies under clear co-broking terms, provide them with materials and accurate availability, and coordinate viewings and reservations through one channel.
Sales coordination
From enquiry to reservation and contract, we coordinate viewings, the sales gallery or show unit, reservation paperwork, buyers’ lawyers and the developer’s team, and report regularly on enquiries, viewings, reservations and feedback.
How we start with a new project
- Project review. We review the land, permits, plans, pricing ideas and timetable, and give you our honest view on the market.
- Sales and marketing plan. We propose the launch strategy, pricing approach, materials and channels, with our terms.
- Preparation. Materials, listing pages, price lists and inventory are prepared and checked before launch.
- Launch and sales. We market the project, manage enquiries and agencies, and report regularly.
Watch out
Have the land title, the relevant permits or approvals and the sales contract ready before a project is marketed. Buyers’ lawyers will ask for them, and gaps discovered after launch damage confidence in the whole project.
Frequently asked questions
No. We represent a number of projects and agree with each developer how their project will be presented. Any exclusivity arrangement is agreed in writing.
Yes, provided the land, permits and contracts are in order. Off-plan buyers need clear information and protections, and we will advise what should be in place before launch.
Through our website and search visibility, property portals, targeted marketing, our own buyer contacts and partner agencies in Thailand and abroad.
Only if they are genuinely offered in the sales contract, and then we describe them as contractual terms rather than promises. We don’t publish projections as guarantees.
Commission and any marketing budget depend on the project and the scope of our role, and are agreed in writing before we begin.
Launching a project on Koh Samui?
Share your plans and timetable, and we will give you our honest view on the market and how to sell it.
General information only. Last reviewed November 2026.